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Meet The Staff


Ron DuBois, S3 Founder & Head Coach

Ron DuBois brings a wealth of experience to the S3 Basketball Academy. He was a highly-regarded NBA assistant coach with the Memphis Grizzlies, video coordinator with the Phoenix Suns, he coached the UCSC men’s basketball team to consecutive record-breaking seasons, and as a point guard and team captain at Arizona State University, he experienced college play at the highest level. Currently the head coach at UCSC, Coach DuBois brings a tradition of excellence to the school and the extended Santa Cruz community.

›› Learn More About Coach Ron DuBois


Robert Terrance, Strength & Conditioning Coach

Robert Terrance is an experienced strength and conditioning coach who has worked with elite trainers and athletes in a wide variety of sports, including NFL combine, World Championship Boxing, the UFC, basketball, volleyball, soccer, Brazilian jiu jitsu and more. He’s currently the UCSC men’s basketball strength and conditioning coach.

Coach Terrance specializes in athletic performance with emphasis on speed, balance, power, endurance, and functional strength. He also combines functional movements and breathing techniques from various martial arts to increase neurological response in reactive time, coordination, and recovery time.

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Dr. Sherif Zaher, Licensed Clinical Psychologist

Dr. Sherif Zaher is a renowned clinical psychologist who has worked with top athletes, including soccer World Cup participants, Division 1 athletic programs, tennis grand slam participants, elite high schools, the United States Professional Tennis Association (USPTA), and more.

An accomplished athlete who was a Wimbledon championships participant, an NCAA champion at the University at Georgia, a two-time Big Sky Conference player of the year, and held #1 ranked USTA player in the over 30's division, Dr. Zaher works with athletes to identify and act on positive values. He helps them regulate emotions through improving cognitive functioning and enhancing mindfulness skills, and identify core maladaptive beliefs responsible for perpetual negative patterns of behavior.

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Joe DuBois, Basketball Skill Development Coach

Joe DuBois is an award-winning player and team captain who brought a league championship to his Lodi High School after a 25 year dry-spell. The UCSC Associate Head Men's Basketball Coach and brother of Coach Ron DuBois, Coach DuBois also focuses on player development, recruitment and academic advising to the UCSC players.

DuBois recently received his Masters degree from Concordia University Irvine in Coaching and Athletic Administration.

›› Learn More About Coach Joe DuBois